De-escalation
Marketers want commitment. They want the big finish, the closed sale, the new customer. Buy Now!
T…
Macro trends don’t matter so much
How many people will be using the internet in 2016?
Are women more likely than men to choose the…
What’s now?
When I was starting out in the software business in 1983 (gasp), our home computer of choice was…
What’s now?
When I was starting out in the software business in 1983 (gasp), our home computer of choice was…
Remember, Agenda’s Are Flawed
Remember, agenda’s are flawed, it’s true, there has yet to be an agenda that didn’t have a negative…
The Future Of Business - The Secret To Customer Aquisition
It used to be, the only way to win at acquiring customers was to buy as much advertising as you…
The Future Of Business - Deliver.
It seems rather obvious doesn’t it, at some point you have to deliver, you have to deliver…
Being creative can be fun, it can also be exhausting, it all depends on how you’re wired, what’s you favorite part of being in the creative zone? For me, it’s trying to find the right message, or to make my product or service different. How do I relate my…
The Future Of Business - Is To Create!
The greatest of creations ever made, were you and I, we’re amazing! We can do things no other…
The Future Of Business - We’ve All Got The Industrial Age Disease
We’ve All Got The Industrial Age Disease, it’s sad, but it’s true. Back when I was in high school,…